How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation hi...(展开全部)

Professor Kirk has examined these universal theories in detail. They are all, he admits, illuminating, but none is adequate by itself, because these ' traditional tales ' are of such variety that no single theory that can embrace them all. His general analysis of the nature of myth is followed by a splendid account of the Greek myths - myths about gods, myths about heroes and, ...(展开全部)

作者 柯克，英国古典学家、剑桥大学教授，长期从事古希腊史诗和神话学研究，著有古希腊文学及神话学论著多种。1974-1984年间为剑桥大学希腊语钦定讲座教授。 译者 刘宗迪，山东大学儒学高等研究院教授，主要从事神话学、民俗学研究，出版著作《失落的天书》、《古典的草根》、《七夕》，译有《古代艺术与仪式》（生活·读书·新知三联书店，2008）、《希腊神话的性质》（华东师范大学出版社，2016）等。

This handbook looks to provide academics and students with a comprehensive and holistic understanding of the phenomenon of innovation. Innovation spans a number of fields within the social sciences and humanities: Management, Economics, Geography, Sociology, Politics, Psychology, and History. Consequently, the rapidly increasing body of literature on innovation is characterized...(展开全部)

The Scandinavian myths form a linked chain of stories, creating a mighty, fantastical world teeming with gods and goddesses, master-smiths and magicians. Battles between gods and giants exist alongside unexpected love matches until the final days of destruction dawn, with their promise of rebirth. Using his talents as poet, translator and author, Kevin Crossley-Holland brings t...(展开全部)

Here is an intriguing exploration of the ways in which the history of the Spanish Conquest has been misread and passed down to become popular knowledge of these events. The book offers a fresh account of the activities of the best-known conquistadors and explorers, including Columbus, Cortes, and Pizarro. Using a wide array of sources, historian Matthew Restall highlights seven...(展开全部)

Drawing on a wide variety of sources, the author has re-created 32 classic Norse Myths that compete in power with Greek mythology.

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small. By fo...(展开全部)

凯文·克罗斯利-霍兰 Kevin Crossley-Holland 英国诗人、翻译家、历史小说家。毕业于牛津大学，曾任英国学校图书馆协会主席，现任英国皇家文学会会员。长期从事盎格鲁-撒克逊文学研究工作，著有《北欧神话全书》《英国及爱尔兰民间故事集》及历史小说《亚瑟三部曲》等，译有古英语史诗《贝奥武甫》，获得过卡内基文学奖、《卫报》儿童小说奖等。 ———————— 黄田 自由译者，译有The Serpentine Band（汉译英，原作《宛转环》）、《华西旅行考察记》（英译汉）等。

From the birth of the universe to the creation of humankind, Stephen Fry - who fell in love with these stories as a child - retells these myths for our tragic, comic, fateful age. Witness Athena born from the cracking open of Zeus's great head and follow Persephone down into the dark realm of Hades. Experience the terrible and endless fate of Prometheus after his betrayal of Ze...(展开全部)